Cannabis Email and Text Marketing
In today’s digital age, email and text marketing have become essential tools for cannabis dispensaries looking to engage with their customers and drive sales. At The Gold Standard, we understand the unique challenges and opportunities that come with marketing in the cannabis industry. Our team of experts is dedicated to helping dispensaries like yours harness the power of email and text marketing to build lasting relationships with your customers and grow your business.
Why Email and Text Are Essential for Cannabis Marketing
Social media platforms restrict cannabis content. Paid ads are costly and often blocked. But email and text marketing cut through the noise by giving you direct access to your most valuable audience — people who already know and trust your brand.
Unlike other channels, email and SMS deliver:
Direct, permission-based communication
Consistent engagement at a low cost
A scalable way to build loyalty and repeat sales
Compliance-friendly messaging with less liability
Our CRM-Driven Approach
As outlined in our service framework (see graphic above), we manage:
Up to 2 emails/texts per week
Strategy and segmentation
Content creation
Data analysis
Tailored Email Marketing Campaigns
Email remains one of the highest-ROI channels available to dispensaries. Our services include:
Segmentation & Personalization:
Content Creation:
Automations:
Compliance:
SMS Marketing: Instant, Direct, Effective
Text messages have a 98% open rate — making SMS one of the fastest ways to reach and convert customers.
We help dispensaries leverage SMS for:
Flash promotions (daily/weekly deals)
Event reminders and vendor days
Loyalty reward updates
Personalized product recommendations
Compliance Matters: Text Marketing Laws
We ensure all SMS campaigns follow TCPA regulations and state cannabis advertising laws. This includes:
Explicit opt-in from customers
Clear opt-out instructions
Approved messaging frameworks for promotions
Proper record-keeping of consent
Campaigns That Connect
Drawing from proven campaigns in cannabis marketing, we craft strategies that:
Turn holiday tentpoles (4/20, 7/10, Green Wednesday) into high-revenue activations
Highlight community engagement (charity tie-ins, local partnerships)
Use gamified campaigns (scratch-to-win, double-points days)
Blend content + commerce, sharing education while promoting products
Tips for Success in Cannabis Email Marketing
From industry best practices:
Keep subject lines short and compelling — under 50 characters
Test send times — evenings and weekends often outperform weekdays
Use visuals wisely — product imagery, event flyers, branded graphics
Always A/B test copy and CTAs to maximize performance
Integrate loyalty — reward points and referral perks in campaigns
Results You Can Expect
With the right strategy, dispensaries using email and SMS marketing typically see:
Higher conversion rates vs. social media or ads
Increased customer lifetime value through repeat purchases
Better engagement during high-traffic cannabis holidays
Improved retention through consistent, personalized communication
Why Choose Gold Standard
Specialized in cannabis marketing compliance
Hands-on experience with dispensaries in New York, New Jersey, and beyond
Proven ability to build customer lists from scratch and grow them into 10k+ contacts
A blend of creative content + technical CRM expertise
Contact Us Today
Ready to transform your customer database into a profitable marketing engine?
Contact Gold Standard Solutions today to see how our email and text marketing can deliver real results for your dispensary.
Unlock the Power of Email and Text Marketing for Your Cannabis Dispensary
Whether you’re looking to attract new customers in New York City, Long Island, and neighboring New Jersey areas or build lasting relationships with your existing clientele, The Gold Standard is here to help. Contact us today to learn more about how our email and text marketing services can take your cannabis dispensary to new heights.