Cannabis Website Development
In today’s digital age, having a strong online presence is crucial for the success of any business. At The Gold Standard, we understand the importance of a well-designed and functional website that effectively represents your brand and engages your target audience. Our team of skilled web developers and designers is dedicated to creating custom websites that not only look great but also drive results.
Your Website Is Your Digital Storefront
In today’s cannabis market, your website isn’t just informational — it’s a 24/7 sales driver, trust builder, and brand billboard. Dispensary website development means designing something that looks great and meets legal, regulatory, UX, and conversion requirements.
At Gold Standard Solutions, we understand that every element matters: first impressions, speed, compliance, navigation, and how easily someone can find, order, or visit you.
What Makes Dispensary Website Development Unique
When designing for cannabis, there are special considerations that differentiate a generic site from a high-performing dispensary site:
Age verification / age gates to prevent underage access.
Real-time or near real-time menu integration (from platforms like Leafly, Dutchie, Jane, etc.) so customers don’t see sold-out items.
Compliance with state regulations: disclaimers, restricted content, no medical claims, ad content rules, etc.
Strong security: SSL, secure forms, privacy statements, data protection
Mobile-first design and usability (most people will browse on phone).
Core Features & Pages We Build
These are the must-have features and pages that make a cannabis dispensary website work well.
| Feature | Why It Matters |
|---|---|
| Age Verification Gate | Legal compliance, peace of mind for customers, builds credibility. |
| Live Menu Integration | Prevents disappointment, ensures pricing and stock are accurate online. |
| Online Ordering System (Pickup & Delivery) | Boosts convenience and average order value. |
| Intuitive Product Filters | Helps customers quickly find what they want (by potency, price, strain, etc.) so less dropoff. |
| Store Locator & Maps | Makes it easy for people to find you physically. Getting directions is a big conversion driver. |
| Click-to-Call on Mobile | Captures last-moment decisions, questions; salvages potential lost conversions. |
| High-Resolution Product Photography | Helps set expectations, differentiates your product quality; builds trust. |
| Social Proof: Reviews & Ratings | Visitors trust customer feedback; visible ratings help lower risk perception. |
| Email Sign-up & Incentives | Builds your owned audience; critical when you can’t rely on ad platforms. |
| Accessibility & Compliance (ADA / WCAG) | Broadens reach, avoids legal risk; helps usability for all. |
Core Pages We Usually Build / Recommend
Homepage
Menu / Shop
Locations
Deals / Specials
Blog / Education
Contact
Privacy / Terms / Disclaimers
Best Practices & Technical SEO Foundations
To make sure your website not only looks good but ranks well and converts users, we follow these best practices:
Mobile-First / Responsive Design
Page Speed Optimization & Core Web Vitals
Structured Data & Schema Markup
Clean Code, Good URL Structure, Canonical Tags
Menu Sync / POS Integration
Strong Security & Compliance Foundations
DIY vs Professional Builds: What’s Right For You
There are two main paths for getting your dispensary site up. Each has trade-offs:
| Option | Pros | Cons |
|---|---|---|
| DIY / Template / Site Builder (Squarespace, Wix, etc.) |
• Fast setup • Lower upfront investment • Basic functionality out of box |
• Less flexibility & customization • Compliance features often limited • Lower SEO potential • Possibly generic templates used by many dispensaries |
| Custom Professional Development |
• Unique design • Full compliance features (age gate, menu sync, etc.) • Strong SEO built-in • Ability to scale (multi-location, new features) |
• Larger upfront investment • Longer timeline • Needs ongoing maintenance & updates |
Timeline & Cost Expectations
Here are typical timeframes and key cost considerations:
Timeline:
- Simple informational site: ~4–6 weeks
- Standard dispensary with menu integration: ~6–8 weeks
- Multi-location, e-commerce enabled: ~8–12+ weeks
Cost Drivers:
- Custom design / branding
- Number of locations, complexity of menu integration
- Hosting, subscriptions, security / compliance features
- Ongoing maintenance & content updates
What Makes Gold Standard’s Website Development Different
When you hire us, you’re getting more than a “pretty site.” Here are what we bring to the table:
Cannabis-Specific Expertise
Compliance Guarantee
SEO & Conversion Built In
Scalable Architecture
Ongoing Partnership
Results You Can Expect
After launching with us, most dispensaries see:
Significant rise in local search visibility
Better user engagement: more pages per session, time on site
Fewer bounce rates, smoother navigation & conversion flows (online ordering, click-to-call)
More email / SMS signups via incentive features
Less friction between what people see online and what’s actually available in store or delivery
Ready to transform your digital presence into a reliable conversion engine?
Reach out to Gold Standard Solutions for a website strategy session — we’ll review your current site, map out what’s needed, and show you a plan (and cost) custom to your dispensary.