Gold Standard logo featuring a stylized cannabis leaf, representing the Gold Standard Cannabis Marketing Agency's branding and focus on cannabis marketing services.

Identity Resolution for Cannabis Marketing

Every day, visitors land on your dispensary website — but most leave without filling out a form or making a purchase. Traditional analytics only show numbers, not people. Identity Resolution changes that. At Gold Standard Solutions, we use advanced identity resolution technology to capture real consumer data — including name, email, location, and behavior — even if a visitor doesn’t opt in. This transforms anonymous website traffic into real, actionable leads.

Gold Standard logo and dashboard interface displaying customer data, including visitor ID, demographics, and engagement metrics, emphasizing identity resolution for cannabis marketing.

How It Works

5

Track Anonymous Visitors

  • Identify up to 60% of website visitors (far above the industry average of 10%)
  • Collect over 40 unique data points per visitor: demographic, geographic, behavioral, and engagement insights
5

Deliver High-Intent Leads

  • Leads are sourced from a database of 600M+ contacts and 60B+ behavioral signals.
  • Real-time delivery ensures you reach people when their interest peaks.
5

Automate Outreach

  • Seamlessly integrate with your CRM, email, and marketing platforms.
  • Trigger immediate follow-ups with personalized messaging.
5

Enhance Retargeting

  • Strengthen ad campaigns with advanced Conversion API event tracking.
  • Improve match rates and expand reach without relying on cookies.
High-intent lead delivery and anonymous visitor tracking for cannabis marketing, featuring data points and integration with sales tools.

Why It Matters for Cannabis Marketing

Cannabis brands face tighter restrictions on digital advertising, making it even harder to identify and target potential customers. Identity resolution gives dispensaries a competitive edge by:

N
N

Expanding retargeting lists with verified customer data

N

Personalizing outreach based on real behaviors

N

Lowering acquisition costs by up to 50%

N

Driving higher conversion rates (2–3x the industry average)

Identity resolution technology infographic highlighting data points per lead, website visitor identification, lowest price guarantee, and compliance with global standards for cannabis marketing.

How Identity Resolution Identifies 60% of Anonymous Website Visitors

N

Up to 60% website visitor identification

N

40+ data points per lead (demographics, purchase intent, behaviors)

N

High-intent lead delivery in real time

N

Enhanced retargeting across all major ad platforms

N

CRM & marketing tool integration

N
N

Lowest price guarantee in the industry

Enhanced retargeting strategies for cannabis brands, emphasizing overcoming cookie restrictions, boosting ad targeting efficiency, and improving ROI with precise customer insights.

Results You Can Expect

N

2–3x higher conversion rates than industry averages

N

Up to 2500% more sales from high-intent leads

N

50% lower acquisition costs compared to traditional channels

N

Expanded retargeting reach for your campaigns

Why Gold Standard?

N

Partnerships with leading identity resolution platforms like Capturify

N

Integration with your existing marketing stack (email, SMS, CRM, paid ads)

N

Transparent reporting on leads, ROI, and performance

Stop Losing Potential Customers in the Shadows of Your Website Traffic

Contact us today to unlock identity resolution technology and convert more visitors into paying customers.

Start yours